clients
Deposits, and why no-shows stop
Noor Haddad
4 min read
A booking without a deposit is a polite maybe. A booking with one is a commitment, for both of you.
How much to ask
Between 20% and 30% is enough to matter without scaring anyone off. Credit it to the final invoice so it never feels like a fee.
Say it early
Put the deposit on the booking page, not in a follow-up email. Clients accept rules they see before they choose a time.
Noor Haddad
writes for the Dotwork journal
